The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of November 21st. This round-up covers announcements and updates from Iterable, Sprout Social, Mitel, and more.

Keeping tabs on the most relevant CRM and MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from November 21st.

Top MarTech News From the Week of November 21st, 2025

Accenture Invests in Alembic

Accenture, through Accenture Ventures, has invested in Alembic, an AI-powered causal marketing intelligence platform designed to predict which marketing campaigns will deliver a return on investment (ROI). As part of the investment, Accenture and Alembic are entering into a strategic partnership to help clients measure marketing effectiveness and utilize AI-driven insights to boost revenue, guide marketing spending, and identify the impact of marketing actions by assigning an impact score to each channel or marketing event.

Read on for more.

ActiveCampaign Debuts a Marketing Connector for Anthropic’s Claude

ActiveCampaign, an autonomous marketing platform, has launched a marketing connector for Anthropic’s Claude. The integration, now available in Claude’s Connector Directory, will enable Claude users to directly access ActiveCampaign’s marketing capabilities for retrieving performance data, creating campaigns, updating CRM, and triggering automations through natural language. Jason VandeBoom, founder and CEO of ActiveCampaign, says, “By making ActiveCampaign’s billions of marketing data points available in Claude, we’re meeting users where they work. Marketers can now bring the full power of ActiveCampaign into their daily AI workflow, moving seamlessly from insight to action.”

Read on for more.

ASAPP Details a New Customer Experience Platform

ASAPP, an AI-powered contact center software, has introduced the Customer Experience Platform (CXP), an enterprise solution designed to build and scale the Agentic Enterprise. Powered by GenerativeAgent, the new offering delivers a personalized agent for every customer. Specific capabilities include voice-first accuracy, a multi-agent architecture, auxiliary agents, persisted interaction data, an open design, AgentDesk with Human-in-the-Loop Agent (HILA) functionality, and multiple tools for trust, governance, and compliance. The ASAPP Customer Experience Platform is available now to customers.

Read on for more.

Denodo Named ‘One to Watch’ in Snowflake’s 2026 Modern Marketing Data Stack Report

Denodo, a data management company, was recently recognized in Snowflake’s latest Modern Marketing Data Stack report for its innovative data virtualization capabilities, which help marketers integrate, govern, and activate scalable, modern data environments. The fourth annual edition of Snowflake’s report identifies the technologies, solutions, and platforms most commonly adopted by Snowflake customers.

Read on for more.

Iterable Releases a Model Context Protocol (MCP) Server

Iterable, an AI-native customer engagement platform, has released a Model Context Protocol (MCP) Server as the latest update in its expanding agentic marketing suite. With this new access layer, Iterable aims to empower developers and technical marketers to connect specialized AI tools—i.e., Cursor, Claude Code, Claude Desktop, and others—directly to the Iterable platform, enabling natural-language direction to be transformed into governed, real-time platform actions. Iterable plans to utilize its MCP to deliver AI that can take actions beyond simply answering questions, helping teams build, optimize, and analyze campaigns while dramatically reducing their reliance on engineering.

Read on for more.

LearnUpon Acquires Courseau

LearnUpon, a global learning technology provider, has announced its acquisition of Courseau, an AI-assisted course authoring platform. The acquisition will help LearnUpon accelerate its mission to make learning creation and delivery faster and more accessible for organizations everywhere. Additionally, by combining LearnUpon’s delivery platform with Courseau’s AI-native authoring technology, organizations can transform their internal expertise into structured, evidence-based learning experiences up to “50 times faster than traditional methods.”

Read on for more.

Maropost Reveals a Commerce Cloud Solution

Maropost, a unified commerce platform provider, has released Maropost Commerce Cloud, a new addition to the brand’s suite of products for e-commerce and retail merchants, built as part of its Unified Commerce solution suite. The latest offering will provide teams with simplified inventory management, rapid storefront creation, optimized checkout experiences, cross-channel marketing tools, and more. Ross Andrew Paquette, CEO and founder of Maropost, says, “We’re giving e-commerce merchants one intelligent platform to manage every aspect of their operations. From storefront to fulfillment, Commerce Cloud offers the speed, visibility, and control so merchants can scale smarter.”

Read on for more.

Mitel Outlines the New Features Available in Mitel CX 2.0

Mitel, a business communications platform, has introduced Mitel CX 2.0. As the latest evolution of its customer experience (CX) platform, Mitel CX 2.0 combines AI-driven intelligence and enterprise-grade administration in a single, unified solution. The platform is designed to operate in hybrid communication environments. It focuses on helping organizations leverage GenAI virtual agents to complement the work of contact center professionals, boosting productivity, efficiency, and the overall customer experience. Capabilities include agentic AI workflows, industry-tailored AI virtual agents, a voice AI agent, and a low-code/no-code workflow design.

Read on for more.

Salesforce Completes Its Acquisition of Informatica

Salesforce, the global AI CRM provider, has completed its acquisition of Informatica, an enterprise AI-powered cloud data management company. The close of the acquisition brings Informatica’s rich data catalog, integration, governance, quality, and privacy services, as well as its metadata management and Master Data Management (MDM) services, to the Salesforce platform. The combination will establish a unified and comprehensive data foundation for agentic AI, enabling AI agents to operate safely, responsibly, and at scale across the modern enterprise.

Read on for more.

Sendbird Launches Delight.ai, a Branded AI Concierge

Sendbird, an AI customer experience company, has launched Delight.ai, a branded AI concierge built on long-term memory. Delight.ai empowers enterprises to deploy their own personal AI agent across customer touchpoints, including in-app chat, voice, SMS, email, and social, where it can remember, contextualize, anticipate, and act on behalf of a brand. Specifically, the Delight.ai solution is built on the following strategic pillars: persistent memory across all interactions, omnichannel continuity and proactive engagement, and enterprise-grade trust and governance.

Read on for more.

Solace Reveals Its New Partner Program

Solace, a real-time data and agentic AI company, has announced a Partner Program that enables consulting, integration, and technology partners to expand their offerings, win new business, and lead the next wave of AI-driven transformation. The partner program is available now and features new incentives for partners, up-to-date product courses, certifications, best practice blueprints, sandbox environments, and co-marketing investment opportunities, including joint campaigns, events, partner case studies, and marketing program spotlights.

Read on for more.

Sprinklr Expands Its Partnership with SAMY

Sprinklr, a unified customer experience management platform for modern enterprises, has expanded its strategic partnership with SAMY, a social-first agency integrating intelligence, creativity, and technology. The enhanced collaboration will combine Sprinklr’s Unified-CXM platform with SAMY’s social-first marketing expertise to offer a comprehensive solution that bridges insight and execution. This will help brands create more meaningful customer experiences across channels and drive measurable business results.

Read on for more.

Sprout Social Announces Sprout AI

Sprout Social, a provider of social media management and analytics software, has launched Sprout AI, one of the company’s most significant updates to its intelligence capabilities. Sprout AI is anchored by its new proprietary AI Agent, Trellis, which leverages Sprout AI to instantly turn billions of unstructured social data points into actionable business answers that can transform social media into an enterprise-wide intelligence system. For example, the new offering can query billions of data points for custom insights, proactively manage risks, accelerate routine work to unlock strategic capacity, and more. It will also offer secure connections with leading AI providers, starting with ChatGPT.

Read on for more.

StackAdapt Expands Its ABM Capabilities with New Partner Integrations

StackAdapt, a technology company focused on advertising and marketing, has expanded its Account-Based Marketing (ABM) capabilities through new integrations with Bombora, Lead Forensics, and Leadspace. These partnerships and direct integrations will help StackAdapt unify premium intent, firmographic, and technographic data within a single, self-serve platform. For example, the combined capabilities of these data providers will allow StackAdapt users to activate precisely targeted ABM campaigns across channels, including native, display, audio, and connected TV. The capabilities are now available to StackAdapt clients across North America and select global markets.

Read on for more.

Storyblok and OtterlyAI Detail a New Partnership

Storyblok, a headless content management system (CMS), has announced a partnership with OtterlyAI, an AI Search monitoring and optimization platform. As part of the collaboration, the companies will integrate Storyblok’s content management tools with OtterlyAI’s search monitoring capabilities. This will help brands track and optimize their presence across AI search engines like ChatGPT, Google AI Mode, Copilot, and Perplexity. Specific capabilities the integration will offer include competitive benchmarking, brand monitoring, content performance, localization insights, and prompt discovery.

Read on for more.

Zendesk Releases Two New Integrations with Microsoft

Zendesk, an AI-powered service provider, has deepened its collaboration with Microsoft with two new integrations: Microsoft Agent 365 and Zendesk Agent for Microsoft 365 Copilot. These integrations will provide companies with faster resolution times, higher agent productivity, compliant management of AI assistants within Microsoft’s trusted governance frameworks, enhanced visibility, and auditable workflows, enabling IT, HR, and finance teams to confidently scale AI services while still protecting sensitive information. The Zendesk integration for Microsoft 365 Copilot is now available to install from the Zendesk Marketplace.

Read on for more.

Zoho Introduces Several Enhancements to Its Zoho One Platform

Zoho Corporation, a global technology company, recently announced multiple enhancements to Zoho One, its all-in-one business software platform. The updated Zoho One suite focuses on three domains: Experience, Integrations, and Intelligence. For example, the release introduces a new context-aware user experience, additional support for the AI assistant ZIA across the Zoho One portfolio, and native integrations with Zoho apps and third-party software. Raju Vegesna, Chief Evangelist at Zoho, says, “Today’s Zoho One update redesigns the user experience to address how work is evolving from an app-based system to a platform-based system.”

Read on for more.

Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

From SEO to GEO: How to Develop a Marketing Strategy for Generative AI Engines

The Solutions Review editors are exploring how and why companies should develop a marketing strategy that prioritizes Generative Engine Optimization (GEO) over traditional SEO best practices. In the article, we explain, “Success in the generative AI era requires accepting that you may never control the environment where your ideas get consumed. Instead, you can influence the knowledge ecosystem that AI systems draw from, shaping how they think about and present information in your domain.”

Read on for more.

From 0 to 1 Million Subs: How We Grew An Enterprise Tech YouTube Powerhouse

On December 4th, Jonathan Paula from Solutions Review and Ryan Dalley from Insight Jam will give audiences a glimpse behind the curtain, offering a look into the Insight Jam YouTube channel’s explosive growth to over 1,000,000 subscribers and exploring why there’s an untapped market opportunity in enterprise tech video content. With AI fundamentally reshaping content discovery, companies that fail to establish an authoritative video presence risk a permanent competitive disadvantage.

Read on for more.

Tech Without the Attitude: Why Relationships Still Matter in IT | The Jam Session

In the latest on-demand edition of The Jam Session, host Cher Fox brought together a panel of IT professionals to discuss the industry stereotype of the faceless vendor, the transactional MSP, and the arrogant consultant, revealing how human relationships determine whether technology projects thrive or fail. The panel also shares origin stories of connections formed through networking events and how trust built through happy hours and personal connections can transcend formal contracts to create lasting professional partnerships.

Watch Here.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of November 21st: Updates from Iterable, Sprout Social, Mitel, and More appeared first on Top CRM and Customer Relationship Management, Vendors, Companies, & Solutions.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of November 14th. This round-up covers announcements and updates from Freshworks, Hightouch, Amplitude, and more.

Keeping tabs on the most relevant CRM and MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from November 14th.

Top MarTech News From the Week of November 14th, 2025

Amplitude Debuts an AI-Powered Customer Feedback Engine

Amplitude, a digital analytics platform, has announced the launch of AI Feedback, a customer feedback engine equipped with a proprietary LLM process that automatically turns raw input into prioritized, actionable insights. With this new offering, businesses can enhance their ability to develop a product roadmap that delivers maximum impact to customers, ensure product messaging aligns with customer sentiment, proactively address complaints, monitor at-risk signals to reduce customer churn, and generate product requirement documents (PRDs) based on customer insights.

Read on for more.

eDesk Launches an AI Agent for E-Commerce Support

eDesk, a customer support platform for e-commerce sellers, has announced its AI Agent, one of the first autonomous support solutions capable of working across marketplaces, webstores, and social channels. Designed to act as a 24/7 frontline specialist, eDesk’s agent can help customers automate their support volume workflows, generate on-brand replies instantly, provide answers to pre-purchase questions (such as specs and shipping details) even outside business hours, and ensure seamless scale and high-volume management during spikes without staffing bottlenecks.

Read on for more.

Freshworks Introduces New Features to Its Freshdesk Platform

Freshworks, a unified customer service solution, has unveiled new capabilities for Freshdesk to help customer experience (CX) teams reduce response times, enhance resolution rates, and gain clearer insights into issues and escalations that impact efficiency and growth. The updates, announced at Freshwork’s flagship Refresh event, include the new Freshdesk Command Center, Freddy AI Insights for Freshdesk, and Vertical AI Agents with prebuilt workflows for e-commerce, fintech, travel, and logistics markets. Together, these innovations will maximize human-agent capacity to proactively prevent customer issues and accelerate resolution.

Read on for more.

Freshworks Details New Capabilities for Freshservice

Freshworks also unveiled new capabilities for Freshservice, its AI-powered IT management platform. Included in the update are enhanced Freddy AI Agents to make self-service easier, integrations with popular digital employee experience (DEX) platforms like Riverbed Aternity and ControlUp, AI-powered Intelligent Routing functionality for Freshservice, and Freddy AI Insights. These features will help IT leaders simplify enterprise service delivery, foster trust with employees, and provide leaders with conversational insights that enable them to visualize complex service patterns and quickly identify root causes.

Read on for more.

Hightouch Launches a Purpose-Built AI Platform

Hightouch, a company specializing in data and AI for marketing and personalization, has unveiled Hightouch Agents. This purpose-built AI platform is designed to augment marketing teams at each step of the marketing process by helping them automate manual tasks while accelerating creative and strategic ones. Tejas Manohar, Co-CEO and Co-Founder of Hightouch, says, “This first version of the platform is focused on helping marketers with planning, reporting, and analytics, but our plan is to quickly expand across the marketing workflow.”

Read on for more.

Omnisend Announces an Integration Partnership with Triple Whale

Omnisend, an email and SMS marketing platform, has announced a partnership with Triple Whale, an AI-powered intelligence platform for consumer brands. As part of the collaboration, the companies will integrate Omnisend’s email and SMS metrics directly into Triple Whale, enabling brands to view how their campaigns and automated flows perform alongside their ads, website, and revenue data, all from a single dashboard. This will simplify ROI conversations, clarify lifecycle planning, and expedite weekly reporting. The Omnisend + Triple Whale integration is available now to mutual customers.

Read on for more.

6sense Releases an Intelligent Command Center for GTM Execution

6sense, a Revenue Intelligence Platform for B2B teams, has announced RevvyAI, which is one of the most significant updates in the company’s history. RevvyAI is an intelligent command center designed to “redefine” how customers interact with data and insights and turn the 6sense platform into a system that fuels the entire go-to-market (GTM) lifecycle. It launches with three core capabilities that work in unison to help teams operate with clarity, precision, and speed. These include a Conversational Interface, persona-based agentic workspaces, and specialized agents for keyword advisory, ad campaigns, and 6QA analysis.

Read on for more.

Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Evaluating the Business Value of Agentic AI | The Jam Session

In a recent episode of The Jam Session, available now on demand, Wayne Eckerson brought together data experts to explain why 80 percent of AI projects fail to demonstrate business value and how organizations can move beyond the awareness phase to successful implementation. The discussion covers practical strategies for prioritizing use cases based on value, risk, and feasibility, as well as managing executive expectations shaped by the fear of falling behind competitors.

Watch Here.

From 0 to 1 Million Subs: How We Grew An Enterprise Tech YouTube Powerhouse

On December 4th, Jonathan Paula from Solutions Review and Ryan Dalley from Insight Jam will give audiences a glimpse behind the curtain, offering a look into the Insight Jam YouTube channel’s explosive growth to over 1,000,000 subscribers and exploring why there’s an untapped market opportunity in enterprise tech video content. With AI fundamentally reshaping content discovery, companies that fail to establish an authoritative video presence risk a permanent competitive disadvantage.

Read on for more.

Why the Human Touch Still Matters in an AI-Driven CRM World

Steve Oriola, CEO of Insightly by Unbounce, explains why a human touch remains essential in a marketplace where AI-driven CRM systems are increasingly prevalent. He explains, “True loyalty isn’t a single transaction; it’s the repeat choice, the ongoing renewal, and the advocacy that follows a great experience. While human connection is the foundation of that loyalty, artificial intelligence (AI) is reshaping how organizations can scale it.”

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of November 14th: Updates from Freshworks, Hightouch, Amplitude, and More appeared first on Top CRM and Customer Relationship Management, Vendors, Companies, & Solutions.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of November 7th. This round-up covers announcements and updates from Sitecore, Qualtrics, TrueDialog, and more.

Keeping tabs on the most relevant CRM and MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from November 7th.

Top MarTech News From the Week of November 7th, 2025

Fullstory to Acquire Usetiful

Fullstory, a behavioral data company, has announced its acquisition of Usetiful, a digital adoption platform recognized for its deployment of guides and surveys within applications. The acquisition will extend Fullstory’s capabilities into the real-time delivery of personalized experiences that drive business outcomes, including higher user engagement, improved conversion rates, and greater feature adoption. Additionally, the acquisition will allow Fullstory customers to connect insights directly to action, empowering them to offer real-time, personalized support when high-value customers show signs of frustration.

Read on for more.

Merkle Details a Partnership with Airship and Salesforce

Merkle, a customer experience transformation consultancy, has announced an agreement with Airship and Salesforce Marketing Cloud to create a solution for more connected customer loyalty experiences on mobile devices. With this partnership, brand marketers and product managers who leverage Salesforce for loyalty management can tap into Airship to turn mobile signals from their customers into action, loyalty, and value. David Novak, Global Head of CRM at Merkle, says, “By bringing these two exceptional providers together with Merkle’s leading data and identity spine, and client first-party data, we can unlock more relevant and engaging mobile loyalty opportunities than ever before.”

Read on for more.

Pipeliner CRM Unveils an Industry-Specific Solution for the Mining Sector

Pipeliner CRM, an enterprise-class CRM solution, has announced an industry-tailored CRM platform for global mining companies. With this CRM, organizations in the mining sector can simplify project oversight, manage relationships more efficiently, and make data-driven decisions with greater confidence. Key capabilities include customized dashboards for project and compliance tracking, stakeholder relationship mapping, offline mobile functionality for remote Sites and field teams, and visual analytics for forecasting production and revenue across global operations.

Read on for more.

Qualtrics Signs a Definitive Agreement to Acquire Press Ganey Forsta

Qualtrics, the creator of the experience management (XM) category, has signed a definitive agreement to invest $6.75 billion to acquire Press Ganey Forsta, a provider of experience measurement and data analytics. The transaction will help organizations elevate business performance by combining Qualtrics’ technology with Press Ganey Forsta’s extensive data, benchmarking, and healthcare expertise. This will create a “complete” AI platform tailored for customer experience, patient experience, employee experience, and market research.

Read on for more.

Sitecore Announces Sitecore AI

Sitecore, an AI-enabled digital experience software provider, has announced SitecoreAI, a next-generation digital experience solution that puts artificial intelligence at the center of marketing. With customer journeys shifting from static searches to AI-driven discovery, SitecoreAI aims to help brands move with their audiences in real-time by making every interaction feel personal, connected, and perfectly timed. SitecoreAI is built on the foundation of Sitecore XM Cloud and aims to unify content, data, and personalization in a single, composable SaaS platform designed to optimize as teams work. This will empower marketers and AI systems to automate complex workflows.

Read on for more.

Sitecore Reveals Sitecore Studio

Sitecore also announced Sitecore Studio, an innovation layer for SitecoreAI that will help customers and partners build and customize AI-powered agents and workflows. The Sitecore Studio offering will provide connected environments where marketers, developers, and partners can design, extend, and share AI agents at scale. “Sitecore Studio removes one of the biggest barriers companies have faced in realizing the full benefits of cloud-native platforms: benefiting from the simplicity of SaaS combined with the freedom to tailor solutions and processes that make their brand unique,” said Sitecore CEO Eric Stine.

Read on for more.

TrueDialog Launches an SMS Integration for HubSpot

TrueDialog, an enterprise-grade SMS texting solution, has launched its newest HubSpot SMS integration. The new integration will enable HubSpot users to send one-to-one and mass SMS messages using 10DLC numbers and/or short codes, all within their HubSpot environment. This can help drive higher response rates and faster conversions compared to email and phone calls. Teams can also use the integration to trigger SMS messages automatically via HubSpot workflows, engage customers directly from HubSpot contact records, leverage automatic opt-out handling, personalize messages with any token, and manage high-volume bulk SMS sends.

Read on for more.

Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Soft Skills Crisis? Why Gen Z Struggles — and How Leaders Can Help

Dr. Laurie Cure, the CEO at Innovative Connections, offers commentary on the soft skills crisis, why Gen Z struggles, and how leaders can help. In her article, she says, “Helping Gen Z thrive doesn’t require lowering expectations or ignoring accountability. It requires meeting them where they are and guiding them forward with intention. The payoff is more than just smoother meetings or better communication—it’s a stronger, more resilient company culture that grows alongside its people.”

Read on for more.

From Dashboards to Decisions: Secure, Customer-Controlled AI Analytics

For the latest Solutions Spotlight, the team at Infragistics will showcase how Reveal AI can empower developers and product teams to embed conversational and programmatic intelligence directly into their applications. For example, attendees will see how the Conversational AI UI lets business users ask questions in natural language, and how the Data Insights API and Dashboard Generation API automate insight discovery and dashboard creation—all without exposing raw data outside your environment.

Register Here.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of November 7th: Updates from Sitecore, Qualtrics, TrueDialog, and More appeared first on Top CRM and Customer Relationship Management, Vendors, Companies, & Solutions.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of October 31st. This round-up covers announcements and updates from Treasure Data, Amplitude, Forethought, and more.

Keeping tabs on the most relevant CRM and MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from October 31st.

Top MarTech News From the Week of October 31st, 2025

Amperity Introduces Real-Time Profiles for Live Personalization

Amperity, an AI-powered customer data cloud company, has announced details on its Real-Time Profiles feature. With this offering, companies can unify every live customer signal with each customer’s full historical profile, bringing true real-time personalization to enterprise brands. It will also empower marketers and service teams with instantaneous recognition and action on customer intent, helping them tailor offers and content at the exact moment of engagement and deliver immediate, contextual responses. Real-Time Profiles will extend Amperity’s Customer Data Cloud solution, furthering its ability to help brands understand their customers.

Read on for more.

Amplitude Debuts a Tool to Help Brands Track Their Position in AI Platforms

Amplitude, a digital analytics platform provider, has launched AI Visibility, a new solution designed to provide marketers with additional insights into their brand’s position across AI-driven search platforms, such as ChatGPT and Claude. With this tool, teams can identify if and how frequently a brand appears—or is missed—among AI-generated product recommendations. Specific features included in the AI Visibility tool are ROI tracking, prompt and source analysis, competitive rankings, a visibility score that enables brands to quantify their frequency of appearance across major LLMs, actionable recommendations, and a sentiment analysis functionality, which will be available soon.

Read on for more.

Crescendo Unveils Multimodal AI for Unified CX Interactions

Crescendo, an AI-native contact center, has introduced Multimodal AI, a new functionality that combines voice, text, and visual interactions into a single intelligent customer experience. Customers and agents can use this feature to seamlessly switch between modes within a single, integrated conversation. Additionally, Cresendo is expanding its AI suite with adaptive AI voice assistants, faster ticket management, MCP integrations, and the launch of Crescendo Insights, a new tool for delivering proactive, actionable recommendations across the business.

Read on for more.

Forethought Launches a Browser Agent

Forethought, an AI agent provider for customer experience (CX), has launched a Browser Agent designed to take actions directly from a browser-based system, without APIs or engineering changes. The new capability can help teams reduce manual work, automate tasks without APIs, and drive seamless customer experiences across chat, voice, email, and Slack channels. It also comes equipped with enterprise-grade governance, which includes domain allow-listing, encrypted credentials, simulation modes, approval checkpoints, and complete session visibility.

Read on for more.

HGS Releases an Enterprise AI Solution to Improve Customer Experiences

Hinduja Global Solutions (HGS), a provider of digital experience, business process management (BPM), and digital media services, has announced details on Interaction Intelligence, an enterprise-grade artificial intelligence (AI) solution based on the HGS Agent X framework. With this tool, companies can transform Quality Assurance (QA) into a strategic asset that delivers actionable insights and intelligence based on the client’s voice. Venkatesh Korla, Global CEO of HGS, explains, “This launch positions us strongly to capitalize on increasing CX transformation investments within a rapidly growing market, driving sustained returns for our clients.”

Read on for more.

Pipedrive Expands Its Leadership Team with New Executive Appointment

Pipedrive, a sales CRM for small companies, has announced three new senior appointments to its executive team. The appointments include Joe Futty as Chief Product and Technology Officer, Steven Quach as Chief Marketing Officer, and Jonny Carroll as Chief Data and Analytics Officer. Together, they bring decades of experience from global consumer and technology companies like Booking.com, Expedia Group, Microsoft, and Auctane. “With this team in place,” Pipedrive CEO Paulo Cunha says, “I’m confident we’re ready to accelerate innovation and create lasting value for our customers in this new era of Pipedrive 3.0.”

Read on for more.

SAS Announces a Self-Assessment Tool for Marketers

SAS, a global provider of data and AI solutions, has launched a new self-assessment tool for marketers. With this interactive tool, teams can deliver a personalized report that places respondents into one of five maturity categories and provides seven strategic recommendations tailored to their current state. These recommendations aim to go beyond surface-level diagnostics, helping brands future-proof their marketing technology strategy, evaluate how well their tech stack supports business outcomes, and identify gaps in integration, data readiness, customer experience, and overall agility.

Read on for more.

Tealium Details Several New AI-Powered Capabilities

Tealium, a customer data platform (CDP) solution provider, has announced a new collection of AI-powered capabilities to help organizations engage and understand their customers. The new features include a Behavioral Insights Agent, enhancements to Tealium’s Model Context Protocol (MCP) capability, and new tools for attribute search, AI documentation, and global AI settings. The Behavioral Insights Agent is the most significant addition, as it can transform raw event data into actionable behavioral intelligence with customizable AI classification, enabling instant personalization, smarter segmentation, and in-session engagement at scale.

Read on for more.

Treasure Data Reveals an AI Marketing Cloud Solution

Treasure Data, an intelligent customer data platform (CDP) provider, has announced the launch and general availability of the Treasure Data AI Marketing Cloud solution. AI Marketing Cloud is an AI-native solution embedded from the ground up with Treasure Data’s Intelligent CDP. It combines trusted customer data, secure AI agents, and intelligent activation to help marketing teams deliver hyper-personalized experiences across every channel, lower the total cost of ownership by reducing dependencies on multiple tools, and power revenue growth with more relevant engagement and AI decisioning. Companies can even extend the solution with their preferred tools and systems to avoid vendor lock-in while still gaining the power of a unified, intelligent data foundation.

Read on for more.

Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Digital Visibility Marketing: Your 2026 LLM Ingestion Strategy

Solutions Review Executive Editor Tim King offers a 2026 prospectus on digital visibility marketing and why you need an LLM ingestion strategy. He explains, “The age of visibility has changed forever. By 2026, the dominant layer of online discovery won’t be Google’s index or LinkedIn’s feed—it will be large language models (LLMs). These models are rapidly becoming the new gatekeepers of digital relevance; what they ingest, cite, and trust defines what the world sees.”

Read on for more.

Quantum AI in Marketing: The Next Frontier of Customer Engagement

Jonathan Moran, the Head of MarTech Solutions Marketing at SAS, recently shared some commentary on quantum AI in marketing and the next frontier of customer engagement. In his article, he says, “Quantum AI combines the probabilistic power of quantum computing with the pattern recognition and decision-making of AI. Unlike classical computers that process bits as 0s or 1s, quantum computers use qubits, which can represent multiple states simultaneously. This makes them ideal for solving complex optimization problems, simulating customer journeys, and analyzing massive datasets in real-time.”

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of October 31st: Updates from Treasure Data, Amplitude, Forethought, and More appeared first on Top CRM and Customer Relationship Management, Vendors, Companies, & Solutions.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of October 24th. This round-up covers announcements and updates from Talkdesk, Momentum, Seismic, and more.

Keeping tabs on the most relevant CRM and MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from October 24th.

Top MarTech News From the Week of October 24th, 2025

ActiveCampaign Makes Active Intelligence Available to All Customers

ActiveCampaign, an autonomous marketing platform, has announced that Active Intelligence is now available to all businesses. The AI engine is designed to help companies use conversational prompts to generate campaigns, create automations, and gain insights in seconds. Initially launched in May 2025 for Enterprise and Professional customers, this expansion provides AI capabilities to all plans, with partner accounts gaining access this week. Additionally, ActiveCampaign launched new AI agents and a remote MCP server, allowing marketers to transition from manual workflows to autonomous marketing.

Read on for more.

Auxia Introduces an AI-Native Interface for Marketers

Auxia, an Agentic Customer Journey Orchestration Platform, has announced a complete redesign for its marketing platform. The update provides an AI-native interface for marketers, integrating decisioning, insights, and content generation capabilities into a single, unified experience. With this interface, marketing teams can enhance their interaction with AI and position their agents at the forefront of the user experience. The redesigned console can also think and act alongside users by proactively suggesting actions, surfacing insights, and automating complexities behind the scenes.

Read on for more.

Iterable Appoints a New Chief Product and Marketing Officer

Iterable, an AI-powered customer engagement platform, has appointed Nick Beil as Chief Product Officer and Priya Gill as Chief Marketing Officer, effective November 3rd and 10th, respectively. In Beil’s role, he will focus on the strategy and management of Iterable’s product development and roadmap initiatives. He will also oversee the brand’s technical partnerships. Meanwhile, Gill will be responsible for global marketing strategy, brand development, and demand generation, helping Iterable continue expanding its reach and scale to customers.

Read on for more.

Oktopost Announces Its New VP of Research and Development

Oktopost—a B2B social media management, employee advocacy, and social listening platform—has appointed Moti Koren as its new Vice President of Research and Development. In the role, Koren will help shape Oktopost’s technological vision and lead its product development efforts, from strategy and innovation to execution. Koren has over twenty years of experience in software development leadership, with specific expertise in Saas, big data, and AI markets. Before joining Oktopot, he served as the VP of R&D at Joyned, where he oversaw product innovation and supported customer growth and engagement initiatives.

Read on for more.

Gong Expands Its Solution with New Features and Enhancements

Gong, a revenue AI company, has announced new product innovations to unify and orchestrate essential go-to-market workloads across revenue organizations. Built into the Gong Revenue AI Operating System (OS), the new capabilities are designed to help teams win more deals with additional intelligence, automation, and visibility. The specific additions include an AI Deep Researcher agent, further enhancements for the AI Ask Anything agent, and Gong Orchestrate, a solution that defines, executes, and evaluates the efficiency of GTM strategies.

Read on for more.

GoTo Details New Mobile-First Features for Its Grasshopper Solution

GoTo, a cloud communications and IT company, has announced new mobile-first features for Grasshopper, its virtual phone system for entrepreneurs. The new features are designed with small business owners and entrepreneurs in mind, and include a simplified admin portal, unified conversation view, and AI transcription for recorded calls. With these tools, teams can enhance their call, text, voicemail, and billing inquiry management capabilities. GoTo also announced a partnership with Invoice Simple, a leading mobile invoicing and billing solution that will help small business owners use Grasshopper to manage payments on the go.

Read on for more.

Momentum Launches Deep Research, an AI-Powered Strategic Analysis Solution

Momentum, an AI revenue orchestration solution, has launched Deep Research, a next‑generation, large-scale engine designed to give consulting-quality strategic analysis by combining CRM and customer conversation data. Deep Research helps enterprises and scaling businesses identify previously overlooked signals, predict churn risks, and deliver instant, high-level insights while ensuring complete data compliance and zero data retention. “Deep Research was built to replace the months-long consulting projects that cost companies hundreds of thousands of dollars, yet still miss the reality buried inside first-party data,” said Santiago Suarez Ordoñez, co-founder and CEO of Momentum.

Read on for more.

Seismic Outlines Its Fall 2025 Product Release

Seismic, an AI-powered enablement platform, has announced its Fall 2025 Product Release. With this release, Seismic is integrating a collection of new AI agents across Seismic Enablement Cloud, enabling customers to streamline workflows, enhance personalization, and directly tie enablement efforts to business outcomes. The new agents—Presentation Agent, Analytics Agent, and Aura Chat—will help teams develop personalized presentations, answer reporting questions in plain language, and search, learn from, and generate content.

Read on for more.

Talkdesk Enhances Talkdesk Copilot with Agentic AI Reasoning

Talkdesk, a Customer Experience Automation (CXA) solution, has introduced several enhancements to Talkdesk Copilot. These additions include new agentic artificial intelligence (AI) capabilities that allow customer service agents to request real-time assistance in highly complex situations. With these agentic reasoning capabilities, Copilot can interpret the context of the conversation to analyze multiple knowledge sources and generate accurate, actionable answers, helping agents resolve issues that previously required escalation to a subject matter expert or manual research.

Read on for more.

Talkdesk and Databricks Expand Their Partnership

Talkdesk has expanded its partnership with Databricks, the data and AI company. As part of their partnership, Talkdesk will use Databricks to power the data foundation of its CXA platform, helping it accelerate the future of responsible, artificial intelligence (AI)-driven customer engagement through its Munil Shah, CTO of Talkdesk, says, “Through this partnership, we are giving enterprise customers a safe, scalable way to deploy AI that truly transforms how businesses service their customers. Integrating the Databricks Data Intelligence Platform with Talkdesk’s CXA platform gives companies 360° visibility into customer interactions, fueling more intelligent automation and analytics.”

Read on for more.

Vivun Introduces a New Capability to Its AI Sales Teammate

Vivun, a provider of advanced AI teammates for sales, has launched Ava Assist, the newest capability for its AI Sales Teammate. With Ava Assist, sales teams can unlock additional capacity, improve execution across sales processes, eliminate low-value work, and combine real-time reasoning, contextual understanding, and multi-modal interactions via text, voice, or avatar. Ava Assist is powered by Vivun’s proprietary Sales Reasoning Model, empowering sellers with meaningful data before, during, and after their meetings.

Read on for more.

Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

AI, Dead Colleges, and What’s Next – Insight AI

In this episode of Insight AI, Doug and Doug tackle the uncomfortable truth that ChatGPT’s explosive growth to 750 million weekly users might be the last “normal” thing we experience before everything changes. From the death of college degrees to AI therapists replacing humans, they explore why that 12-year-old in sixth grade today will never set foot on a university campus, and why that’s just the beginning.

Watch Here.

Closing the AI Skills Gap in Education: Strategies for Schools and Districts

With AI’s ongoing presence and influence in the education system, the Solutions Review editors are examining how schools can develop strategies to close the AI skills gap in education. In this article, we discuss the origins of the skills gap, how professional development should evolve to address it, the governance challenges schools can expect, and how teachers can equip their students with the agency and judgment they need.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of October 24th: Updates from Talkdesk, Momentum, Seismic, and More appeared first on Top CRM and Customer Relationship Management, Vendors, Companies, & Solutions.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of October 17th. This round-up covers announcements and updates from Salesforce, Cognizant, StackAdapt, and more.

Keeping tabs on the most relevant CRM and MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from October 17th.

Top MarTech News From the Week of October 17th, 2025

Capacity Acquires Creovai

Capacity, an AI-powered support automation platform for contact centers, has acquired Creovai, a real-time agent assist and automated quality assurance solution. The acquisition will strengthen Capacity’s conversation intelligence capabilities, enabling it to provide clients with a unified platform for optimizing virtual and live agent interactions. David Karandish, CEO of Capacity, says, “The acquisition combines the power of AI-driven automation with deep conversational insights, empowering contact centers to deliver faster, higher-quality customer experiences across every interaction, whether handled by a virtual or live agent.”

Read on for more.

Cognizant Debuts Two “as-a-Service” Offerings for SMBs

Cognizant has launched two new “as-a-service” offerings engineered to help small and medium businesses (SMBs) across the Asia-Pacific (APAC) region, including Australia, New Zealand, and India. The offerings—Cognizant Managed Contact Center Services for SMBs and Cognizant Managed Marketing Services for SMBs—are delivered under a flexible managed services subscription model. Both offerings will leverage Cognizant’s domain expertise and Salesforce’s data cloud personalization capabilities to support enhancements across sales, service, and marketing clouds. It will also help those teams overcome challenges like budget constraints and legacy systems.

Read on for more.

Cornerstone OnDemand Announces an AI Learning Agent

Cornerstone OnDemand, a provider of workforce agility solutions, has announced Cornerstone for Agentforce, an AI learning agent now available through the Salesforce AppExchange marketplace. Powered by Cornerstone’s AI and skills, the agent is designed to be opportunity-specific and skills-centric. This will help sellers and customer-facing teams find product knowledge, improve their sales effectiveness, and deliver more value to clients. The agent’s capabilities include contextual content recommendations, a conversational learning interface, and embedded learning directly in Salesforce, eliminating the need to switch apps.

Read on for more.

Landbase Unveils GTM-2 Omni

Landbase, an agentic AI company focused on improving how businesses go-to-market (GTM), has launched GTM-2 Omni, a next-generation model for targeting and messaging that powers the Landbase platform. The GTM-2 launch integrates the capabilities of GTM-1 Omni with advances in natural language targeting and AI qualification to more precisely find, qualify, and conduct omni-channel outreach to target audiences. Specific additions include upgraded omnichannel messaging, natural language targeting, and precise list building.

Read on for more.

Optimizely Integrates Optimizely Opal with Gemini Enterprise

Optimizely, a digital experience platform (DXP) provider, has announced that Optimizely Opal, its agent orchestration platform for marketing, is now integrated with Google Cloud’s Gemini Enterprise. With this release, Gemini Enterprise can unify data across dozens of enterprise systems, while Opal analyzes that data to recommend and execute personalized marketing campaigns. Additionally, by leveraging Gemini Enterprise’s network of agents and connections to third-party data sources, marketers can utilize Opal to create custom agent-to-agent scenarios using a library of tools that enable automated and personalized campaigns at scale.

Read on for more.

PwC Launches an Agentic AI-Powered Contact Center Solution

PwC has announced an Agentic AI-Powered contact center offering created in collaboration with Salesforce. The new solution leverages Salesforce’s Agentforce Service and integrates conversational AI, predictive ordering, and unified customer data to provide intelligent, AI-first interactions. PwC functions as the “orchestrator” by designing, building, and operating the transformation and helping teams embed security, ethics, and measurable outcomes into every deployment. Patrick Pugh, PwC Global and US Alliances Leader, says, “With this new AI-powered offering, we’re helping clients reimagine customer engagement in a way that is both scalable and sustainable.”

Read on for more.

Salesforce Reveals the General Availability of Agentforce 360

Salesforce, as part of Dreamforce 2025, has announced the general availability of Agentforce 360, which marks the culmination of a year of transformation focused on “redefining” how work gets done in the age of AI. Agentforce 360 combines the benefits of the Agentforce 360 Platform, Customer 360 Apps, the Data 360 data layer, and Slack. With this integrated approach, businesses can deploy agents grounded in governed data, work across teams and workflows, collaborate with humans and other agents directly in Slack, and leverage existing processes, business logic, and data infrastructure.

Read on for more.

Salesforce and Google Detail New Partner Integrations

Salesforce and Google have launched a new wave of AI innovations that bring Google’s Gemini models to the new Agentforce 360 Platform. The expanded partnership between the companies will integrate the Agentforce 360suite with Google Workspace for sales and IT service teams. It will also broaden the Salesforce Gemini integration, already available in Gmail, to more Google Workspace tools. These integrations can help employees and customers benefit from context-aware experiences across touchpoints, building trust and setting a new standard for intelligent, connected customer interactions.

Read on for more.

Salesforce and OpenAI Expand Their Strategic Partnership

Salesforce and OpenAI have announced an expanded strategic partnership that will focus on establishing a new generation of employee and consumer experiences powered by Salesforce’s Agentforce 360 and OpenAI frontier models. The partnership allows companies to access Salesforce’s Agentforce 360 platform through ChatGPT, enabling users to query sales records, review customer conversations, or build Tableau visualizations by simply typing a query into ChatGPT. Users can also utilize OpenAI’s latest frontier models, including GPT-5, to build AI agents and prompts within the Salesforce Platform. The announcement also includes the integration of Agentforce 360 apps in ChatGPT, OpenAI in Agentforce 360 Platform, ChatGPT in Slack, and more.

Read on for more.

StackAdapt Details the General Availability of a Martech Suite

StackAdapt, an advertising and marketing technology company, has announced the general availability (GA) of its new martech suite. Now live for all users, the martech suite combines email marketing, first-party data activation, and programmatic advertising into a single, AI-powered platform, empowering marketers to automate cross-channel campaigns and optimize performance with greater efficiency and precision. For this GA release, StackAdapt is expanding its integrations with other CRM and marketing platforms, including HubSpot, Braze, and CallRail. These will allow marketers to upload and analyze first-party data, deliver one-time or automated email campaigns, and trigger engagement across programmatic channels.

Read on for more.

Zoom Announces a Go-to-Market Partnership with Oracle

Zoom Communications, an AI-first work platform for human connection, has announced a strategic go-to-market (GTM) partnership with Oracle to help organizations enhance the customer experience they deliver through faster resolutions, streamlined omnichannel interactions, and intelligent self-service. Through this partnership, Zoom CX can run on Oracle Cloud Infrastructure, allowing organizations to leverage the capabilities of Zoom’s customer experience platform. Chris Morrissey, General Manager of Zoom CX, says, “With Zoom Contact Center on OCI…we’re empowering organizations to unify customer interactions, employee workflows, and data into a single intelligent system.”

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of October 17th: Updates from Salesforce, Cognizant, StackAdapt, and More appeared first on Top CRM and Customer Relationship Management, Vendors, Companies, & Solutions.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of October 10th. This round-up covers announcements and updates from Zendesk, CallMiner, ZoomInfo, and more.

Keeping tabs on the most relevant CRM and MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from October 10th.

Top MarTech News From the Week of October 10th, 2025

Airship Announces Support for Rich Communication Services

Airship, a mobile-first customer experience company, has announced support for RCS (Rich Communication Services). This launch introduces one of the most requested and modern messaging channels to Airship’s platform, enabling it to help brands develop two-way conversations that foster customer trust, combat the rise of SMS fraud, and drive business outcomes. Specifically, support for RCS channels will allow companies to send verified, interactive messages that maximize conversions within Airship’s platform while also combating fraud.

Read on for more.

Attentive Launches a Collection of New Features

Attentive, an AI marketing platform for 1:1 personalization, has announced a new portfolio of solutions to help marketers create authentic, profitable customer connections at scale. The new capabilities and tools include support for push notifications, AI-powered personalization, an all-new analytics dashboard, additional cross-channel experiences, and ecosystem integrations with platforms like Yotpo, Tapcart, Punchh, Google Merchant Center, and more. These additions aim to save marketers time, help them reduce errors, and make their day-to-day campaign management easier than ever.

Read on for more.

Brandi AI Officially Launches Its Generative Engine Optimization Platform

Brandi AI, an AI Visibility and Generative Engine Optimization (GEO) platform, has announced its official launch. As one of the first solutions of its kind, Brandi aims to help brands and agencies measure and improve the likelihood of their content appearing in AI-generated answers, which is rapidly replacing traditional web searches. The platform is built around three integrated capabilities: competitive intelligence powered by the Brandi Competitive Market Universe; an actionable GEO framework that gives teams next steps for increasing citation rates; and tools for aligning existing content with buyer intent.

Read on for more.

CallMiner Expands Its Analytics and Automation Capabilities

CallMiner, a global provider of AI-powered conversation intelligence and customer experience (CX) automation, has enhanced its agentic AI framework by integrating analytics and automation workflows across the entire platform. These enhancements aim to transform every stage of customer engagement, making it easier for teams to leverage intelligence from customer interactions, autonomously take action based on those insights, implement processes, and improve automation decisions. CallMiner also announced new LiveTranslate capabilities, which bring AI-powered, real-time translations to the CallMiner platform.

Read on for more.

Canto Details the Latest Version of Its Platform

Canto, a digital asset management (DAM) platform, has launched Canto XI, the latest generation of its flagship platform. With this release, Canto debuts four new products—Brand Studio, Approval Hub, AI Library Assistant, and Media Publisher—alongside a redesigned UI and new embedded AI capabilities. These additions will help Canto XI become a single source of truth for all creative and product content, enabling teams to launch campaigns faster and promote tighter coordination between creative assets and product data.

Read on for more.

Dialpad Releases Its New Agentic AI Platform

Dialpad, an AI-powered communications and agentic platform, has announced the launch of its new Agentic AI Platform. The update will enable companies to develop autonomous voice- and text-based AI agents that understand complex requests, reason through multi-step tasks, and execute them end-to-end across existing systems via secure connectors. The new features available on the Agentic AI Platform include a dynamic intelligence architecture, low-code agent development, enterprise-grade policy enforcement, and seamless context continuity across voice, chat, SMS, WhatsApp, and more.

Read on for more

Highspot Reveals Its Fall Product Launch

Highspot, an agentic platform for go-to-market (GTM) performance, has announced its Fall Product Launch ’25. The product update is headlined by the debut of its Deal Agent, an agentic capability that accelerates pipeline generation and conversion. Alongside the Deal agent, Highspot also announced several additional purpose-built, custom agents, all powered by Nexus, Highspot’s AI and analytics engine. These include a content specialist agent, a search answers agent, a learning specialist agent, and custom agents that enable users to tailor Highspot to their GTM needs.

Read on for more.

InMarket Debuts a Solution for Omnichannel Media Activation

InMarket, a real-time marketing and measurement platform, has launched Predictive Moments, an AI-driven solution that supports full-funnel, omnichannel media activation. The new solution aims to help brands engage customers with more relevant, timely, and dynamic advertising experiences. For example, the platform will enable brands to engage with customers at key points in their decision-making and purchasing processes with dynamic ads triggered by real-time events, custom promotions, and more.

Read on for more.

Mixpanel Acquires DoubleLoop

Mixpanel, the global digital analytics platform, has acquired DoubleLoop, a provider of AI-powered business value frameworks. The acquisition will combine Mixpanel’s Metric Trees solution with Mixpanel’s behavioral analysis, session replay, experimentation, and feature flagging capabilities to help teams build products and customer experiences to fuel business growth. It will also help Mixpanel strengthen its position as a digital analytics platform, accelerate its mission to turn data into actionable insights, and enable its users to connect product metrics to business value with AI.

Read on for more.

Salesforce Announces the Agentforce IT Service Suite

Salesforce has announced details on Agentforce IT Service, an agent-first, conversational-first IT support product suite. The scalable, secure solution aims to lighten the load of IT teams by delivering instant, conversational resolutions directly to employees. The Agentforce IT Service suite comprises an agentic IT service desk, multiple AI agents that can collaborate as subject-matter experts (SMEs), an Agentic Configuration Management Database (CMDB), and enterprise-wide connectors, integrations, and workflows that enable seamless operation across an organization’s IT landscape. The solution will be generally available in October 2025.

Read on for more.

SugarCRM Appoints Maksim Ovsyannikov

SugarCRM, an intelligence-driven sales automation platform, has appointed Maksim Ovsyannikov as Chief Product Officer. In this role, Ovsyannikov will lead SugarCRM’s global product strategy, vision, and execution. He’s an enterprise product leader with over 25 years of experience developing some of the world’s leading business productivity solutions across supply chain management, HR, Service Management, Salesforce Automation, Marketing Automation, and Customer Success at companies like ADP, Saba, Zendesk, Salesforce, Grovo, and Gainsight.

Read on for more.

Zendesk Details Several New AI Capabilities for Its Resolution Platform

Zendesk, an AI service provider, has announced several enhancements for the Resolution platform to advance speed resolution, enhance value, and strengthen trust in AI service by combining streamlined workflows, intelligent automation, and advanced analytics. Specific additions and updates include Voice AI Agents, video calling, and screen sharing for the Zendesk Contact Center, knowledge connectors that integrate info from multiple sources, a low/no-code tool for creating workflows, an app builder for deploying custom apps without coding, and advanced insights that combine AI and human analysis to reveal trends and root causes for proactive service management.

Read on for more.

ZoomInfo Launches the ZoomInfo Copilot Workspace

ZoomInfo, a Go-To-Market (GTM) Intelligence Platform, has launched the ZoomInfo Copilot Workspace, an AI-powered execution engine that aims to transform how revenue teams implement GTM strategies. Specifically, the Copilot Workplace is designed to shift sales, account management, and customer success teams from a reactive to a proactive approach by allowing sellers to manage their entire workflow from a single, unified workspace. The solution consolidates insights and signals from disparate systems into a single view, providing users with in-depth visibility into their accounts. Meanwhile, the platform’s AI agents can handle account research, follow-ups, CRM field updates, and more.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of October 10th: Updates from Zendesk, CallMiner, ZoomInfo, and More appeared first on Top CRM and Customer Relationship Management, Vendors, Companies, & Solutions.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of October 3rd. This round-up covers announcements and updates from Salesforce, Braze, Sprinklr, and more.

Keeping tabs on the most relevant CRM and MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from October 3rd.

Top MarTech News From the Week of October 3rd, 2025

Braze Introduces Several Product Enhancements at Forge 2025

Braze, a customer engagement platform, has unveiled a series of new platform enhancements at Forge 2025, its annual customer conference. The additions include zero-copy Canvas Triggers, e-commerce attributes that generate customer metrics in real-time, additional features for WhatsApp, automated IP warming for scaling email programs, and no-code drag-and-drop blocks for designing forms and email products. These updates will enable marketers to launch dynamic, cross-channel campaigns with reduced friction, increased scale, and greater impact.

Read on for more.

Braze Details Several New BrazeAI Products

Braze also announced the release of BrazeAI products, providing marketers with the functionalities they need to orchestrate personalized experiences with composable intelligence. The Braze AI suite includes BrazeAI Decisioning Studio, BrazeAI Operator, and BrazeAI Agent Console. With this suite, marketing teams can leverage intelligent agents to focus their attention on higher-value tasks. Bill Magnuson, CEO and co-founder of Braze, says, “This wave of composable intelligence doesn’t just automate tasks; it empowers marketers to orchestrate with greater creativity and precision, amplifying human connection and redefining what’s possible for customer engagement.”

Read on for more.

Jasper Announces an Integration Partnership with Braze

Jasper, an AI content automation platform, has announced a strategic integration with Braze, the customer engagement platform. The partnership will focus on “reimagining” how enterprise marketing teams create, personalize, and deliver campaigns. The integration will combine Jasper’s audience context and on-brand content generation capabilities with Braze, providing marketers with a seamless workflow that accelerates campaign execution, deepens personalization, and ensures their messaging remains consistent with brand standards. Additionally, the integration builds on Jasper’s recently launched MCP server, which embeds marketing context and brand intelligence into AI workflows.

Read on for more.

Salesforce Details the Latest Version of Slack

Salesforce has announced “the next evolution” of Slack by introducing additional tools to enable partners and developers to connect AI with the customer-owned and -controlled conversational data within the Slack platform. New tools include a real-time search (RTS) API, a Model Context Protocol (MCP) server, and enhanced developer tools, such as prebuilt Block Kit Tables. These updates will provide secure, flexible, and agent-ready access to conversational data, enabling agents to deliver context-aware, user-specific conversations, making AI more relevant, accurate, and productive.

Read on for more.

Sprinklr Launches New AI Capabilities

Sprinklr, an AI-native platform for unified customer experience management, has launched a collection of AI capabilities and solutions to help brands improve experiences across the customer journey. The new releases include Sprinklr Copilot, an always-on companion that delivers AI-powered conversational assistance; Sprinklr AI Agents designed to provide memorable experiences at enterprise scale; and Sprinklr Customer Feedback Management, a solution equipped with enhanced capabilities for modernizing and simplifying feedback management with an AI-native, no-code approach.

Read on for more.

Talkdesk Advances Its Integration with Microsoft Teams

Talkdesk, a Customer Experience Automation (CXA) solution, has announced strategic advancements with Microsoft to deliver more ways for enterprises to improve customer experiences. For example, Talkdesk for Microsoft Teams, a certified integration between Talkdesk and Microsoft Teams, will now enable organizations to embed Talkdesk directly within Microsoft Teams. The enhanced integration brings advanced contact center capabilities to the Teams platform, providing agents, supervisors, back-office staff, and subject matter experts with a unified workspace. Additionally, the Talkdesk Customer Experience Automation (CXA) product is now available through the Microsoft Azure Marketplace.

Read on for more.

Upstream Works Enhances Its Agent Desktop Experience

Upstream Works, an omnichannel contact center solutions company, has new enhancements to its agent desktop experience, enabling agents to work more efficiently and deliver more informed customer experiences. Specific additions include an intuitive interface, streamlined workflows, and cost-effective Live Call Transcriptions with the option for artificial intelligence (AI)-driven conversation insights. These enhancements are now available across all Upstream Works desktop and AgentNow solutions, enabling agents to deliver informed and continuous service, thereby improving the overall customer experience.

Read on for more.

Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Reskilling to Outpace AI. Is it Possible?

In this excerpt from the Q3 2025 Mini-Jam, a panel of industry experts confronts the uncomfortable truth about reskilling in an AI-disrupted world. From the myth of universal adaptability to the stark reality that 95 percent of AI investments fail to deliver results, these industry leaders explore what it takes to upskill at machine speed, and whether concepts like universal basic income and mentorship can bridge the gap between AI’s promise of better lives and the anxiety of obsolescence.

Watch Here.

Breaking Down Silos: Why HR and IT Must Unite on AI Strategy

From algorithmic hiring decisions to performance evaluation systems, implementing AI requires a simultaneous technical sophistication and a deep understanding of human dynamics. Organizations that maintain rigid silos between HR and IT will find themselves navigating regulatory complexity with incomplete information and implementing solutions that satisfy neither technical requirements nor human needs.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of October 3rd: Updates from Salesforce, Braze, Sprinklr, and More appeared first on Top CRM and Customer Relationship Management, Vendors, Companies, & Solutions.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of September 26th. This round-up covers announcements and updates from Omnisend, Klaviyo, Talkdesk, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from September 26th.

Top MarTech News From the Week of September 26th, 2025

Algolia Unveils an Agent Studio

Algolia, an AI search and retrieval platform, has unveiled the Algolia Agent Studio. The new solution places its retrieval engine at the center of the agent’s workflow. This gives teams retrieval they can trust, clarity to observe and debug, and a clearer path from prototype to production. Customers in the public beta are already using Agent Studio to deliver in-product SaaS assistants that adapt to user roles, develop customer support copilots, create intelligent e-commerce assistants, and more. Additional features planned for later release include persistent memory, policy-based governance, and production-grade evaluation.

Read on for more.

Klaviyo Launches a Marketing and Customer Agent for Its CRM

Klaviyo, a CRM built for B2C brands, has announced a new Marketing Agent and released its previously detailed Customer Agent. These agents will help Klaviyo’s B2C-centric CRM unify data, marketing, service, and analytics in a single platform. Specifically, the Marketing Agent can plan and launch campaigns in minutes, create on-brand content, personalize every send, and continuously learn without prompting. The Customer Agent, meanwhile, delivers 24/7 personalized assistance to consumers by resolving common questions, recommending relevant products, and escalating to human agents with full context when needed.

Read on for more.

Medallia Expands Its Partnership with Adobe

Medallia, a customer and employee experience solution, has expanded its strategic partnership with Adobe. As part of the expansion, Medallia will integrate with the newly launched Adobe AI Agents to help businesses build, deliver, and optimize customer experiences and marketing campaigns. “This partnership with Adobe will give businesses the unprecedented ability to act on what customers want by combining the power of intelligent agents with Medallia’s deep experience insights,” said Mark Bishof, CEO at Medallia.

Read on for more.

Omnisend Announces New Personalization, AI, and SMS Features

Omnisend, an email and SMS marketing platform for e-commerce brands, has announced new personalization tools, AI-powered assistants, advanced SMS capabilities, and enhanced reporting features. These features will empower merchants to engage their customers with improved relevance and efficiency. For example, the new Personalized Content suite supports conditional content campaigns and recommendations based on past purchases and viewed products. Additionally, the new SMS capabilities and AI assistants can improve click-through rates with SMS shortlinks, identify gaps in an automation strategy, and generate new workflows tailored to customer behavior.

Read on for more.

Talkdesk Debuts a CXA Platform for Service-Based Businesses

Talkdesk, a Customer Experience Automation (CXA) provider, has announced Talkdesk Commercial & Residential Services Experience Cloud, a CXA platform purpose-built for service-based businesses. Talkdesk Data Cloud is central to this solution, enabling it to turn transcripts, call recordings, case notes, and customer records from CRMs and record systems into real-time, actionable knowledge. Those functionalities will also allow AI agents to operate with full context and collaborate seamlessly to resolve complex customer problems with speed, precision, and adaptability.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of September 26th: Updates from Omnisend, Klaviyo, Talkdesk, and More appeared first on Top CRM and Customer Relationship Management, Vendors, Companies, & Solutions.

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of September 19th. This round-up covers announcements and updates from Optimove, ActiveCampaign, Cordial, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from September 19th.

Top MarTech News From the Week of September 19th, 2025

ActiveCampaign Previews Its Upcoming AI-Driven Marketing Features

ActiveCampaign, an autonomous marketing platform, will announce new AI-driven marketing features at its Fall 2025 Innovation Keynote on September 30th. The presentation will focus on in-context AI and the Active Intelligence workspace, two new offerings that embed relevant intelligence into the environments marketers work in. Additional updates in the pipeline for ActiveCampaign include updates to the partner portal, a new Webflow integration, and over twenty-five new AI agents to help teams handle segmentation, personalization, goal-setting, channel selection, and campaign migration.

Read on for more.

CallMiner Shares Findings From Its Annual CX Landscape Report

CallMiner, an AI-powered conversation intelligence and customer experience (CX) automation provider, has released its annual CX Landscape Report in partnership with Vanson Bourne, an independent specialist in market research for the technology sector. The report reveals that most (96 percent) global contact center and customer experience (CX) leaders view AI implementation as a key strategy, including generative AI and agentic AI. The report surveyed leaders across healthcare, financial services, technology, retail, and business process outsourcing industries and found that organizations remain hindered by inefficient execution, with 42 percent still relying on manual processes to analyze CX data.

Read on for more.

Cordial Expands Its Foundry Innovation Program

Cordial, a messaging platform for enterprise marketing teams, has expanded its Foundry innovation program with a new wave of agent-first tools. The latest tools include a Figma Integration that pulls layouts and brand assets from design files; the private preview of Agent Interface, a customer-agent interaction environment where agents can execute creative and campaign workflows end-to-end; and the public preview of Cordial SAM, an agent-accessible library that uses AI to tag and structure brand assets. Jeremy Swift, CEO of Cordial, says, “With SAM, we’re giving AI the same access and guardrails a marketing team has, so brands can move at the speed of attention without losing control.”

Read on for more.

Cornerstone OnDemand Introduces New Features to Its Galaxy Platform

Cornerstone OnDemand, a workforce agility solution provider, has announced several enhancements for its Galaxy platform. The additions include a system of AI agents for powering hyper-personalization, context-aware learning experiences, AI upskilling resources for employees, and updates to Cornerstone Galaxy AI, the proprietary AI technology powering the Cornerstone Galaxy workforce agility platform. Those Cornerstone Galaxy updates include context-aware learning agents, an integration with SkyHive’s Knowledge Graph, and Cornerstone AgentReady, which enables users to create compliant AI agents.

Read on for more.

Markup AI Secures $27.5 Million in Financing

Markup AI, an API and MCP-first solution provider, has raised $27.5 million in financing. Genui Partners and EMH Partners led the round, with support from Capital Factory and angel investors Brad Feld, Scott Dorsey, David Fox, Jake Heller, David Kidder, Bernd-Michael Rumpf, Greg Sands, and Kindra Tatarsky. Markup AI will use these funds—comprised of a mix of Series A equity and debt—to accelerate the launch of its Content Guardian AgentsSM, expand developer integrations, and scale its go-to-market efforts globally.

Read on for more.

Oktopost and Outreach Announce a New Integration

Oktopost, a B2B social media management platform, has announced a new integration with Outreach, an AI Revenue Workflow Platform. The integration will embed Oktopost’s Employee Advocacy solution directly into the Outreach experience, enabling sales teams to discover, share, and track approved content within their daily workflow. This will make it easier for sellers to access marketing-approved social content without leaving Outreach, while also giving marketing teams visibility into which posts drive engagement and influence revenue.

Read on for more.

Optimove Launches Live Formulas

Optimove, the creator of Positionless Marketing, has launched Live Formulas, a new capability that enables marketers to trigger campaigns based on real-time customer behavior. With Live Formulas, Optimove is helping marketers aggregate customer actions over a specific period, launch personalized campaigns the moment outlined conditions are met, and more. Ben Tepfer, Director of Product Marketing at Optimove, explains, “Instead of working off stale data or waiting on technical resources, marketers can now define the logic, set the thresholds, and instantly deploy personalized engagement all from within the Optimove platform.”

Read on for more.

Sprout Social Debuts an Integration with Canva

Sprout Social, a social media management software, has launched a new integration with Canva, an “all-in-one” visual communication platform. ​​With this integration, users can send finalized visuals (designs, images, or videos) from Canva directly into Sprout as draft posts. The transferred visuals will retain any captions, tags, profile groups, and scheduled times, helping social and creative teams eliminate delays and errors that can occur during the handoff. This can be especially helpful for designers who finalize content in Canva and need an easier way to pass it to other departments for approval and publishing. Sprout Social’s integration with Canva is available now.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.

The post Top MarTech News From the Week of September 19th: Updates from Optimove, ActiveCampaign, Cordial, and More appeared first on Top CRM and Customer Relationship Management, Vendors, Companies, & Solutions.